How I think
Cases
Three problems taken from a blank prompt to a defensible product decision: framing, design, the strategic leap, and the numbers to fund it. All three are self-initiated case studies or recruitment assignments, not client work.
Product strategy & platform thinkingA struggling dairy farm, turned into a multi-tenant platform
No demand visibility, orders on paper. Framed the business, designed the product, then turned it into a platform any dairy could run.
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Business problem
A family-run organic dairy couldn’t predict demand and took every order by hand: surplus one day, unfulfilled orders the next, and anything after the daily cut-off simply didn’t get delivered.
Frameworks used
Five highlights
- Mapped the whole business on a 4C canvas before proposing a single feature.
- Designed for 8 personas across the value chain, not one ‘customer’.
- One flow across web, app and front desk: search, order, pay, supply.
- The leap: redrew a single-client product as a multi-tenant platform.
- Sized the prize at ~₹3.3B target-segment spend, ₹5-7.5M revenue even at low share.
High-level solution
Feature recommendation & PRD craftGroups within groups: a moderation model for WhatsApp
A group-to-subgroup tree plus a Moderator role - proposed in early 2020, ~2.5 years before WhatsApp shipped Communities.
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Business problem
Big groups don’t scale. Communities of businesses, product users and education cohorts had no structure and no way to share moderation.
Frameworks used
Five highlights
- Scored WhatsApp against Discord on group management, communication and tooling.
- Nested groups into sub-groups, with a new Moderator role alongside Admin.
- A clear permissions split: who can pin, ban, edit.
- Four shippable releases: create, modify, assign, action.
- Called it early: WhatsApp announced Communities in April 2022.
High-level solution
0→1 concept & blue-ocean strategyThe Puppeteer: content where the viewer pulls the strings
Contentdt (content with a decision tree) - video with a built-in decision tree, where the viewer chooses what the characters do. One idea, two applications: media and training.
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Business problem
The OTT market is a red ocean. Netflix, Hotstar and YouTube compete on the same seven factors: content volume, proprietary shows, ads, price, live.
Frameworks used
Five highlights
- Found the empty water: interactivity, a factor no incumbent offers.
- Segmented on behaviour, not demographics - people who lean in, not back.
- Two promises: viewers become the puppeteer, creators build intelligent content.
- Storyboarded a familiar tale as branching content to prove the format.
- Its learning application carried into my scenario-based training method.
High-level solution
Frameworks
Methods I originated and use on real work. Take any of them - they are lenses you can use.
Swanubhava™
My product management behavioural model: eight observable behaviours in three pillars, trained through simulated product crises and scored on a rubric.
AI Trustworthiness MatrixRate eight AI-trust dimensions, then pair each rating with how sure you are of it.MoreLess
Built on the NIST AI RMF. Each dimension gets a rating, how confident you are in it, and what you actually inspected. The action comes from the cell, not the score: a low score you are sure of and a high score you are guessing about need very different responses.
It turns ‘the model is probably fine’ into a prioritised fix-list. First proved on my own Safari assistant.
PKVit prioritisationScore features from painkiller to vitamin to force a clean ranking.MoreLess
How sharply does each feature relieve real pain, versus how much does it merely add? When everything looks urgent, it makes the trade-off visible to stakeholders who are otherwise arguing from gut, and gives a defensible reason for what ships first.
Goal-based travel package modelBuild a trip around the traveller’s goal, not the destination.MoreLess
Multi-criteria and affinity scoring that assembles a package around what the traveller wants to achieve. Backed by 100-user primary research with Chase cardholders, then built as a working prototype - a scoring engine with an output layer that shows why each package scored as it did.
AHP-based content schedulingTurn an argument from opinion into a weighted, auditable decision.MoreLess
Applied the Analytic Hierarchy Process, a multi-criteria decision model, to a content-scheduling decision people were arguing from opinion. Written up as a white paper.
Also: credited contributor to the IIBA’s Product Ownership Analysis guide, and speaker at the IPA Summit on ‘The Sherlock Way’ - simplifying complex business processes for automation.
Articles
28 long-form pieces published on LinkedIn. Every title opens the original.Show the articlesHide
Articles
Product ManagementBreaking products, problems and the craft down to what matters.14 articles
- PKVit - Product Prioritization Framework
- Learn Backlog Prioritization in less than 5 mins
- SPIDR man without an ‘E’
- 3 simple things I have learnt from Statistics
- Notorious Bears, Honey and Bear Bash Solutioning
- Conflict Management: Feature Release vs Stakeholders
- How much of an expert ‘Business Analyst’ are you? Part 1
- How much of an expert ‘Business Analyst’ are you? Part 2
- Info-graphics Series (1): Business Analysis Universes
- Info-graphics Series (2): Specialist BA versus Hybrid BA
- To BA or not to BA - words from a Business Analyst (or Consultant?)
- Offshore Business Analyst - ‘Sanjaya’ from Mahabharata
- Underlying Competency Comparison for Onsite & Offshore BA
- Log-On(site) vs. Log-Off(shore)
AI Product ManagementWhat building AI products by hand has taught me.4 articles
- I’ve been a product manager for 18 years. Building my first AI product humbled me in week one
- The product decision that cost me 3.75x more. And why I’d make it again.
- In the excitement of shipping my first AI product, I forgot the most fundamental thing product management taught me
- Dear AI, it’s not you. It’s me...
Behaviour ModelsCognitive biases, affordances and the quiet forces that shape what people do.7 articles
- I shouldn’t have read about Cognitive Biases...
- The Hidden Bias Behind Viral Hype - Base Rate Neglect
- Persuasion isn’t my superpower...
- Statistical Porn: how small samples fool smart people
- Affordances and Product Management
- Peak-End Rule - and how it can impact an e-commerce platform
- Airplane Disembarking Disorder